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Email newsletters are a win-win that benefits both businesses and consumers. Why? Email marketing provides companies with a platform to send multiple messages like the submission of WooCommerce pre-orders to targeted and potential audiences.
One of the best parts of email marketing is that? They are easy to make! Isn’t that an elementary part? Creating new content month after month can be difficult for even the most experienced (and creative) marketer.
Does your brand send out regular newsletters? There are many ways to do this. Research shows that 77% of B2B companies consider newsletters essential to their email marketing strategy. Additionally, newsletters are listed by Envato as one of the email trends for 2022.
Although many companies produce and distribute emails, it is not always easy to find informational ideas for them. To help you create newsletters you can’t wait to read, we’ve compiled seven simple must-haves for your monthly newsletter.
#1. Share New Helpful Content You’ve Published
It is always a good idea to share helpful content published on your website or other platforms – this adds value to the subscriber.
Content that helps users increase the likelihood that they will interact with your brand, its products, and its services. Opening a newspaper to find something that adds value is priceless.
For example, if you are a fast brand, your customers will appreciate an article, video, or information about combining different styles and items in your wardrobe.
This custom email template helps build your brand and share its stories with the world. You can run your email marketing on your early days, success, and current status when you share your company’s story.
This helps your email think about the next best thing you can achieve. This newsletter idea can also be a way to ask your subscribers to help you reach the next step on the ladder of success.
#2. Aspirational and Aesthetic Emails
Not all emails need to be highly actionable or call-to-action to be successful. Sometimes advertising needs to inspire and generate passion for your brand.
For example, Glossier’s email campaign wants the reader to view beautiful images of phones and possibly download one to use as wallpaper.
They don’t sell or share anything new about their offering but create a feeling and emotion to attach their brand to an email—a simple one.
When you decided to redesign your newsletter, you knew you wanted to create something unique that stood out from the rest of our content and other marketing campaigns. So, you must spend a lot of time improving the sound, look and feel.
#3. Include Third Party Content for more Engaging Newsletters
Your newsletter isn’t always just about your company. Including content from thought leaders or influencers in your industry is a great way to use your brand with experts. Try including quotes, tweets, or links to content from your colleagues or your favorite brands to create compelling newsletters.
Collaborating with others is also a great way to expand your list of influencers. Look for other people or companies running newsletters with a similar campaign and reach out to them to promote your newsletter. You can reciprocate by promoting their business on your mailing list if you have a large audience.
#4. Incorporate Case Studies
Do you have case studies on your site? If so, why not share it in your newsletter?
Case studies provide a good mix of social proof and testimonials that can help increase sales.
If you’re already creating research information and publishing it on your website, why not add a link to your latest research to your newsletter? A good survey offers a problem and a solution, and the numbers are easily read. Ensure these items are in place before sharing your sample survey with potential clients.
#5. Recommend Podcasts
Podcasts have changed how people take information, listen to informative and meaningful conversations, and more. Given the popularity of podcasts, you can recommend the best podcasts related to your business to your subscribers.
According to Insider Intelligence, podcast listeners will make up 20.3% of all online users this year. Therefore, recommending popular industry advertising to subscribers will be the best idea.
#6. Connect to Trending Topics or Events
Depending on the nature of your newsletter, you may want to link your content to popular topics or events. Marketers often want to keep up to date with new trends, so providing your information about them can be an effective way to use your brand in the conversation.
You’ll learn everything you ever wanted to know about Instagram – the latest trends, how to drive traffic from Instagram Stories, and how to work with influencers. They frequently write about using Instagram at international events such as the Olympics or Black Friday to tie their products and content to trending
topics.
#7. Round Up New Products, Releases & Helpful Videos
Before you offer a new service or product, you need to be interested in the audience. Sending them reviews of new products and services is one way to do this. You can tell your audience about your new product in a newsletter, including its main features, release date, use cases, and more.
Your subscribers will be placed on launch day to buy your new product if you submit a social media ad. More than 80% of new product launches every year fail due to a lack of preparation. The new campaign helps to overcome these obstacles.
Video is one of the most interactive forms of content and the most popular of them all. You can create a collection of helpful videos related to your business and share them with your newsletter writers.
Since the COVID-19 pandemic, people are using more videos than ever, according to HubSpot. So, a curated list of helpful videos is a recipe for getting appreciation from your followers.
You can choose and publish on your website or social media a selection of different content based on a specific topic. Content can include blogs, videos, infographics, and everything in between.
Final Take
Remember, get your reading; there are no questions, so they want to hear from you regularly. Don’t flood them with information, but always highlight the best.
